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Marketing for Canada

Welcome to the Marketing for Canada resources page! As Workforce Go expands its reach, Canada presents a significant opportunity to help small and medium-sized businesses streamline their HR processes. This page is designed to equip you with the essential information and marketing materials needed to effectively promote Workforce Go solutions within the Canadian market.

The Canadian Opportunity

The Canadian market offers significant growth potential, with a large number of small and medium-sized businesses being a key target audience for Workforce Go’s services. There’s a consistent demand from the partner community to offer Workforce Go products in Canada. Launching with HR & Time initially, with Payroll coming in 2026, allows us to introduce our feature-rich system.

Target Audience

Our primary target audience includes small and midsized Canadian businesses, with a specific focus on those utilizing the following ERP systems:

  • Sage 100 ERP
  • Sage 300 CRE (Construction & Real Estate)
  • Sage Intacct
  • Acumatica 

Leveraging Key Integrations: Your Competitive Edge

A key differentiator and a significant advantage for promoting Workforce Go in Canada is our seamless integration with leading ERP systems used by Canadian SMEs, particularly Sage 300 CRE and Sage 100. Our integrations are designed to provide a unified experience between HCM and ERP, allowing businesses to gain efficiency and insight into finance, operations, payroll, people, and time information.

Our integrations with ERP systems like Acumatica, Sage Intacct, Sage 300 CRE, and Sage 100 ERP offer real-time, bidirectional synchronization for critical data points. This includes:

Employee data: Keeping employee details in sync between Workforce Go HCM and the ERP system.

Cost centers/Subaccounts/Segments/Projects/Tasks: Synchronizing these elements from the ERP system to Workforce Go for accurate time collection, management, project/job costing, and payroll allocations.

Time entries: Flowing employee time details between Workforce Go and the ERP system.

These deep integrations are crucial because they directly address common pain points for businesses:

Reduced Administrative Overhead: Automating data synchronization eliminates manual double-entry between HR/Time and the ERP system, saving significant time and reducing the risk of errors.

Improved Data Accuracy: Real-time updates ensure that both systems are working with the same, accurate employee and financial data, leading to better reporting and decision-making.

Streamlined Workflows: Connecting HR processes (like onboarding, time off, performance reviews) directly with payroll and finance streamlines operations and improves overall efficiency.

We will walk you through the steps and help you access and use our brand assets to make updates simple and effective. It’s never been easier.

Marketing Resources for Key Integrations

To help you communicate the power of these integrations, here are links to key datasheets (brochures). We recommend using these assets to highlight the specific benefits for businesses using these ERP systems:

Remember to adjust the copy from the brochures and emails to suit your marketing efforts and consider embedding videos on your website or including links in emails for maximum impact.

Essential Canadian Considerations

When speaking with Canadian prospects, it’s important to be aware of specific market requirements and the current capabilities of Workforce Go in Canada:

Compliance: Workforce Go is designed to work within the parameters of national and local laws, as well as Union regulations. Compliance with federal and provincial labor laws, employment standards, and privacy regulations like PIPEDA is a key value point. Be aware that laws can differ province to province.

Data Residency: A key qualifying question for prospects is whether data must reside in Canada. While PIPEDA requires comparable protection regardless of storage location, this can lead to practical requirements for data residency in certain cases. Workforce Go is not currently a fit if data must reside in Canada until access is gained to the Canadian POD.

Payroll Availability: Workforce Go Payroll in Canada is targeting availability in 2026. Initially, tax services will not be available, and Global Pay (ACH only) will be the sole method of payment processing. Payment instructions will be on the invoice, similar to USD invoices.

Additional Helpful Resources

Beyond the integration-specific materials, you can also leverage other resources available in the Partner Portal to support your Canadian marketing efforts:

Workforce Go Product Assets

Learning Management:

Add the Extras

Case Studies & Testimonials

You can access our written and video testimonials.

Client Guides & Toolkits

Add special Calls to Action that address potential clients in various stages of their journey, and provide resources that meet their needs where they are.

Benefits of the Cloud: Why should clients choose cloud-based solutions over on-premise, legacy systems? Here’s a one-pager with everything they need to know.

Buyer’s Guide & Toolkit: Help potential clients navigate the decision-making process to choose the best payroll, HR, and timekeeping solution to meet their organization’s goals and the needs of their people.

Guide to Recruiting: Helping you find the perfect fit, even on your busiest days.

5 Questions to Ask Vendors Before Selecting HR Technology: Take time to choose the right strategic partner for your organization.

NCA Campaign Kits

Access the kits below to help you craft engaging emails and social media posts for Workforce Go solutions.

Frequently Asked Questions:

Here are a few resources to help you get a head start on answering questions about our products, services, and processes

Design & Placement Tips: Some clients prefer to add a designated section for client testimonials and/or additional resources while others prefer to place client quotes near the product or value point the quote references. FAQs can be made into one, collective section or split up into separate sections for each topic as you prefer.

FAQs

Construction FAQ

How does Workforce Go help accurately track time for field crews on multiple projects to ensure accurate job costing?

Workforce Go offers mobile timekeeping with geofencing and geolocation, ensuring accurate tracking of hours per job for precise labor costs.

How well does Workforce Go integrate with Sage 300 Construction and Real Estate's system for seamless data flow between HR and financials?

Workforce Go provides a powerful, bidirectional integration with Sage 300 CRE, automating data synchronization to eliminate manual entry and ensure all systems are in sync.

Distribution FAQ

How does Workforce Go help with employee retention and engagement?

Workforce Go helps with retention and engagement by offering tools for recruiting and onboarding to attract better fits. It also provides features for performance management, employee development, and benefits management to keep employees satisfied and offer growth opportunities.

How seamless is Workforce Go's integration with Sage, and can it reduce manual data entry?

Workforce Go offers a true, bidirectional integration with Sage 100 that dramatically reduces manual data entry. It provides automated compliance updates, accurate record-keeping, and simplified regulatory reporting.

How does Workforce Go support scalability for a growing distribution business?

Workforce Go is a flexible, cloud-based platform built to scale with your business, easily accommodating more employees and locations. The seamless integration with Sage is maintained as you grow, ensuring HR processes remain efficient due to its cloud-based nature and automated data synchronization. You can also add features as you need them.

Manufacturing FAQ

Can Workforce Go help with reducing manual tasks on the shop floor?

Yes, Workforce Go’s scheduling features help reduce manual tasks by giving managers real-time visibility into employee availability, including who is in, out, and approaching overtime. This allows for on-the-fly scheduling and shift adjustments in response to supply chain bottlenecks, eliminating manual processes and freeing up leaders

How can Workforce Go empower manufacturing businesses to better manage their workforce and streamline operations?

Workforce Go offers features like mobile time tracking, real-time visibility into labor costs, and seamless integration with Sage, simplifying workforce management and streamlining HR processes. This allows manufacturers to automate tasks, improve decision-making, and enhance overall efficiency.

Platform Capabilities

What core HR functions does Workforce Go support?

Workforce Go supports core HR functions including recruiting, onboarding, benefit management, performance and compensation management, and learning management.

Is the solution modular or all-in-one?

Workforce Go offers a unified cloud platform for HCM and workforce management, but is also flexible and modular. You can choose the features and modules you need, such as Timekeeping and HR, and add more functionality later when you’re ready.

Does the system offer job costing capabilities?

Yes, Workforce Go supports job costing capabilities, especially through its integrations with ERP systems like Sage and Acumatica. The system allows time journal entries to be allocated to specific job cost codes, projects, and other cost centers.

Can Workforce Go handle multiple EINs?

Yes, as well as serving companies with multiple locations, Workforce Go can handle multiple EINs.

Does it support employees across multiple job sites using features like Geo Fencing?

Workforce Go supports companies with multiple locations and offers mobile timekeeping with geofencing and geolocation, ensuring accurate tracking of hours per job for precise labor costs.

User Experience

Is the system user-friendly for both HR teams and employees?

Yes, Workforce Go is designed to be user-friendly with a universal interface and self-service tools that make everyday tasks easier for both HR teams and employees.

Does the platform support mobile access and self-service?

Yes, the Workforce Go platform fully supports both mobile access and self-service features. Employees can access and manage their information, view pay records, request time off, and more from anywhere via mobile devices.

Customization & Flexibility

How customizable are workflows, fields, and reports?

Workforce Go is flexible and configurable, designed to adapt to various organizational structures and workflows. The People Insights tool allows for creating customizable reports, pivot tables, and charts for deep data analysis and dashboards. Solutions are tailored to meet specific needs.

Is the integration with accounting/ERP platforms bi-directional, automated, and customizable?

Yes, integrations with platforms like Sage and Acumatica are deep, seamless, and bidirectional. Data transfer is automated, eliminating manual entry and delays, and can occur automatically or on-demand, with real-time syncing.

Implementation & Support

What is the typical implementation process?

Workforce Go follows a detailed 6-phase implementation process designed for success, including planning, discovery, build, testing, go-live, and optimization.

Is implementation managed internally or via a partner?

Implementation is managed by a dedicated Workforce Go implementation team. Clients are guided through every step of the process by experts and a single point of contact.

What customer support channels are available (live, chat, email)?

Clients have a single point of contact for help and questions during and after implementation, transitioning to Tier 1 client support post go-live. They can call, e-mail, or schedule a meeting with their contact person depending on their needs.

Are training materials or user communities provided?

Yes, Workforce Go provides personalized training for clients, including virtual sessions. Training is also integrated into the implementation process, including core training, additional e-learning, and administrator-specific training.

Security & Compliance

Is the system compliant with data protection regulations?

Workforce Go automates updates to help improve compliance with the latest regulations.

What security protocols are in place?

Workforce go uses two-factor authentication.

Product Updates & Feedback

How frequently is the software updated?

Due to the cloud based delivery model, Workforce Go software benefits from automated and continual hassle-free updates. This ensures compliance with the latest regulations and avoids manual upgrade processes.

How does Workforce Go gather and incorporate customer feedback?

Feedback is gathered through direct relationships with clients, and client requirements are reviewed for potential solution optimization or additional functionality.

Integration Details

How does the integration with ERPs work?

Workforce Go integrates seamlessly and bidirectionally with Acumatica and Sage platforms like Sage 100 ERP, Sage 300 CRE, and Sage Intacct. This automation synchronizes data such as employee details, cost centers, and time journal entries, providing a unified experience and making Workforce Go the single source of truth for employee data.

These resources can be used on your website, in email campaigns, or during sales conversations to strengthen your brand, increase credibility, and showcase the value of partnering with Workforce Go.

Need More Assistance?

We are committed to supporting your success in the Canadian market. If you need customized resources or have any questions, please reach out. We’re here to help!