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Successful recruiting in today’s competitive employment market means more than just posting job listings and waiting for resumes. And recruitment is just one of many priorities for your company’s busy HR department. For a recruiting effort that yields the best candidates, consider breaking the process down into manageable phases. A well-thought-out strategy, along with the right technology, can help with each phase.

Recruitment marketing

The process of recruiting talent has changed dramatically, with technology and social media playing significant roles. A targeted approach to presenting your organizations goes a long way toward attracting the right applicants. Here are some tips:

• Develop and present a company message that clearly communicates your culture and what it’s like to work for your organization.
• Create target candidate personas to help you define what you’re looking for in an applicant.
• Take advantage of targeted social media, especially LinkedIn and Twitter. They provide a wealth of information about potential candidates, as well as an opportunity to raise awareness about your organization and what makes it an attractive place to work.
• Leverage job boards and career site databases. The right HCM tool will allow you to push listings out to boards and track activity centrally rather than requiring you to post manually on multiple sites and track each site individually.
• Routinely review your current applicant database for candidates.

Applicant access

You want to make sure that applicants can easily find and apply for the right positions in whatever way makes the most sense to them. Here are some tips:

• Use an automated HCM solution that allows you to embed and brand your job portal, giving you the ability to reinforce your company’s culture and brand.
• Make sure your job portal employs a design that is responsive and mobile-friendly, so that candidates who apply using their phones have a positive experience.
• Include knockout questions early in the process to eliminate applicants who are not a good fit.

Applicant tracking

It’s important to know where your applicants are in the recruitment process so that your HR professionals can be efficient. And it’s critical that this phase goes smoothly so that you don’t lose good candidates. Here are some tips:

• Define your recruitment phases and how long each one should take. Then build the proper workflow into your HCM system.
• Communicate with applicants at every step of the process so that they’re less likely to become frustrated and explore other options. A cloud-based solution can help you automate your communications.
• Use automated tools to keep track of every applicant and where they are in the process. This will help you identify areas where your recruitment processes may be breaking down and implement solutions.

Applicant tracking within your HCM system eliminates the need for duplicate data entry and reduces the risk of data transfer errors caused by the need to navigate multiple systems.

Pre-boarding and onboarding

The recruitment process doesn’t end when you extend an offer to a candidate. Managing the process between extending a job offer and the employee’s first day is a critical part of the employee experience and can keep a new hire excited and engaged. Here are some tips:

• Leverage a cloud-based HCM platform so that new hires only have to enter their information once. The system will create a record that lasts throughout the employee’s time with your company.
• Create a pre-boarding package to engage new hires prior to the start of employment. Take advantage of the opportunity to share a message from senior leadership, highlights of company culture, benefits information, and more.
• Streamline onboarding so that new hires and their managers can handle assigned tasks easily and quickly. An HCM solution like Workforce Go! HCM can automate everything from setting up payroll and enrolling in benefits to establishing performance goals.

Process improvement

Now that you’ve got the recruitment process in place, leverage the data your HCM system provides to identify challenges and implement improvements. Here are some tips:

• Identify key metrics to evaluate your recruiting efforts. Use that information to spot trends and determine where improvements are necessary.
• Take advantage of custom dashboards and real-time data to track day-to-day performance and determine issues and priorities.

A cloud-based HCM solution like Workforce Go! HCM provides the technology to support your recruitment strategy. To find out more, contact us today at [email protected] or 214-800-5575.